{"id":6271,"date":"2024-05-18T12:29:02","date_gmt":"2024-05-18T12:29:02","guid":{"rendered":"https:\/\/acelewebsite.com\/direktorweb\/2024\/05\/18\/linkedin-reklam-modelleri-nedir-ve-nasil-olusturulur\/"},"modified":"2024-05-18T12:29:07","modified_gmt":"2024-05-18T12:29:07","slug":"linkedin-reklam-modelleri-nedir-ve-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/direktor.com.tr\/en\/linkedin-reklam-modelleri-nedir-ve-nasil-olusturulur\/","title":{"rendered":"Linkedin advertising models are created and how?"},"content":{"rendered":"<p>B2B (business to business) firmadan firmaya yap\u0131lan e-ticaret modelidir.B2B hedef kitlesi i\u00e7in en uygun mecra Linkedin oldu\u011fu a\u015fikar.Linkedin \u015fuan b\u00fcy\u00fck bir profesyonel i\u015f a\u011f\u0131 konumundad\u0131r. Linkedin\u2019de hedef kitleme nas\u0131l ula\u015fabilirim? Nas\u0131l harekete ge\u00e7irebilirim? diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z bunun cevaplar\u0131ndan birisi \u201cLinkedin Reklamlar\u0131\u201d olacakt\u0131r. Linkedin reklamlar\u0131nda t\u0131klama ve g\u00f6r\u00fcnt\u00fcleme \u00fczerine reklam \u00fccretlendirmeleri yap\u0131lmaktad\u0131r.<\/p>\n<p>Peki sizin i\u00e7in en uygun Linkedin reklam modeli hangisi? O zaman birlikte Linkedin reklam modellerine bakal\u0131m.<\/p>\n<p><strong>1) Metin Reklamlar\u0131<\/strong><br \/>\nLinkedin\u2019de hem ak\u0131\u015f hem \u015firket hem de profil sayfalar\u0131n\u0131n \u00fcst b\u00f6l\u00fcm\u00fcnde ve yan b\u00f6l\u00fcm\u00fcnde \u00e7\u0131kmaktad\u0131r.Genelde sayfa ba\u015f\u0131na 4 tane olurlar. Sadece metne dayal\u0131 reklam \u00e7e\u015fididir.Hedef kitleniz, ana sayfas\u0131n\u0131 kontrol ederken reklam\u0131n\u0131z dikkat \u00e7ekecektir.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1963\" src=\"https:\/\/direktor.com.tr\/wp-content\/uploads\/2019\/03\/linkedin-reklam-1.jpg\" alt=\"\" width=\"578\" height=\"374\" \/><\/p>\n<p><strong>2) D\u00f6nen Reklamlar<\/strong><br \/>\nD\u00f6nen reklamlar, farkl\u0131 par\u00e7alar\u0131\/hizmetleri ayn\u0131 anda tan\u0131tmak i\u00e7in kullan\u0131l\u0131yor.D\u00f6nen g\u00f6rseller sayesinde hikayeleriniz somutla\u015f\u0131r ve kitlenizi hem masa\u00fcst\u00fc hem de mobil cihazlarda markan\u0131za kat\u0131lmaya te\u015fvik eder.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1964\" src=\"https:\/\/direktor.com.tr\/wp-content\/uploads\/2019\/03\/linkedin-reklam-2.jpg\" alt=\"\" width=\"390\" height=\"272\" \/><\/p>\n<p><strong>3) Banner Reklamlar\u0131<\/strong><br \/>\nBanner reklamlar\u0131nda g\u00f6rsel kullan\u0131m\u0131 dikkat \u00e7ekmede olduk\u00e7a \u00f6nemli bir rol oynuyor.T\u00fcm pazarlama kampanyalar\u0131nda oldu\u011fu gibi, banner kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131 da reklam \u00f6\u011fesi kalitesine ba\u011fl\u0131d\u0131r. En iyi banner reklamlar ilgi \u00e7ekici, iyi zamanlanm\u0131\u015f ve ki\u015fiselle\u015ftirilmi\u015f olanlard\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1965\" src=\"https:\/\/direktor.com.tr\/wp-content\/uploads\/2019\/03\/linkedin-reklam-3.jpg\" alt=\"\" width=\"606\" height=\"249\" \/><\/p>\n<p><strong>4) Sponsorlu \u0130\u00e7erik<\/strong><br \/>\nHedef kitlenizin i\u00e7inde bulunan kullan\u0131c\u0131lara reklam\u0131n\u0131z LinkedIn ak\u0131\u015f\u0131 \u00fczerinde normal bir g\u00f6nderi gibi g\u00f6sterilir. E\u011fer ilgi \u00e7ekici bir g\u00f6rsel ve metin kullan\u0131yorsan\u0131z olduk\u00e7a etkili sonu\u00e7lar elde edebilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1966\" src=\"https:\/\/direktor.com.tr\/wp-content\/uploads\/2019\/03\/linkedin-reklam-4.jpg\" alt=\"\" width=\"386\" height=\"351\" \/><\/p>\n<p><strong>5) Sponsorlu Inmail<\/strong><br \/>\nLinkedin sponsorlu InMail, reklam verenlere linkedin kullan\u0131c\u0131lar\u0131na e-mail ile ula\u015fma imkan\u0131 veren bir uygulamad\u0131r. Bu sayede ula\u015fmak istedi\u011finiz hedef kitleye nokta at\u0131\u015f\u0131 yapabilirsiniz.Linkedin sponsorlu InMail \u00e7al\u0131\u015fmalar\u0131 ile at\u0131lan mailler hedef kitlenin mail kutusunda spam durumuna d\u00fc\u015fmemektedir. Bunun sebebi ise linkedin taraf\u0131ndan bu mail \u00e7al\u0131\u015fmalar\u0131 belirli bir zaman aral\u0131\u011f\u0131na g\u00f6re yap\u0131lmaktad\u0131r. Bu da markalar i\u00e7in b\u00fcy\u00fck bir avantajd\u0131r.<\/p>\n<p>Reklam kampanyas\u0131n\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131za bir bakal\u0131m.<\/p>\n<p><strong>6) Amac\u0131n\u0131z\u0131 Belirleyin<\/strong><br \/>\nAmac\u0131n\u0131z\u0131 belirleyin.\u00d6rne\u011fin \u015firketinizin marka bilinirli\u011fini mi art\u0131racaks\u0131n\u0131z yoksa yeni a\u00e7t\u0131\u011f\u0131n\u0131z web sitenizin reklam\u0131n\u0131 m\u0131 yapacaks\u0131n\u0131z? Payla\u015ft\u0131\u011f\u0131n\u0131z postlar\u0131 Linkedin\u2019de daha fazla \u015firket y\u00f6neticisine mi g\u00f6stermeyi hedefliyorsunuz yoksa \u015firket \u0130K\u2019lar\u0131na InMail g\u00f6ndererek \u015firketinizin hizmetleri hakk\u0131nda bir toplant\u0131 m\u0131 almay\u0131 hedefliyorsunuz?<\/p>\n<p><strong>7) Hedef Kitlenizi Belirleyin<\/strong><br \/>\nLinkedin reklamlar\u0131 di\u011fer sosyal medya platformlar\u0131nda payla\u015f\u0131lan reklamlardan daha maliyetlidir.O y\u00fczden do\u011fru hedef kitle se\u00e7mek olduk\u00e7a \u00f6nemli.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1967\" src=\"https:\/\/direktor.com.tr\/wp-content\/uploads\/2019\/03\/linkedin-reklam-5.jpg\" alt=\"\" width=\"575\" height=\"325\" \/><\/p>\n<p>Amac\u0131m\u0131z\u0131 ve hedef kitlemizide belirledi\u011fimize g\u00f6re, <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" rel=\"nofollow\">https:\/\/business.linkedin.com\/marketing-solutions\/ads<\/a> bu linkten reklam kampanyan\u0131z\u0131 olu\u015fturaca\u011f\u0131n\u0131z siteye ge\u00e7ebilirsiniz.<\/p>\n<p>A\u00e7\u0131lan sayfan\u0131n sa\u011f \u00fcst k\u00f6\u015fesinde &#8220;Reklam Olu\u015ftur&#8217;a&#8221; t\u0131klay\u0131n.<\/p>\n<p><strong>8) Bilgilerinizi Eksiksiz Doldurun!<\/strong><br \/>\n\u00d6ncelik bir hesab\u0131n\u0131z yoksa, hesap a\u00e7mak se\u00e7ene\u011fine t\u0131klay\u0131p hesab\u0131n\u0131z\u0131 olu\u015fturabilirsiniz.Daha sonra \u201cKampanyalar\/Reklamlar\u201d k\u0131s\u0131mlar\u0131n\u0131 da eksiksiz bir \u015fekilde ama\u00e7lar\u0131n\u0131za ve hedef kitlenize uygun bir \u015fekilde doldurdu\u011funuzda reklam\u0131n\u0131z\u0131 payla\u015f\u0131lmaya haz\u0131r demektir.<\/p>\n<p>Linkedin reklam modellerinden sizin i\u00e7in en uygunu hangisi olaca\u011f\u0131na karar veremediyseniz veya bu i\u015fi profesyonel ellere b\u0131rakmak istiyorum diyorsan\u0131z,izmir dijital reklam ajans\u0131 Direkt\u00f6r&#8217;e <a href=\"https:\/\/direktor.com.tr\/en\/iletisim\/\">buradan<\/a> ula\u015fabilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"<p>B2B (business to business) companies e-commerce model.It is obvious that LinkedIn is the most appropriate channel for B2B target audience.Now great professional Linkedin business network. Can I reach my target audience on LinkedIn? How do I activate it? if you are thinking, This is one of the answers \u201cLinkedin\u201d Ads will be. LinkedIn ads and clicks on the advertising fees are graded on the display. Well, the most suitable for you [...]<\/p>","protected":false},"author":1,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290,291,292],"tags":[300,317,303,318,319],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dijital-pazarlama","category-sosyal-medya","tag-linkedin","tag-linkedin-ads","tag-linkedin-reklam-modelleri","tag-linkedin-reklamlari","tag-linkedinde-reklam-verme"],"_links":{"self":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/posts\/6271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/comments?post=6271"}],"version-history":[{"count":0,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/posts\/6271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/media\/6315"}],"wp:attachment":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/media?parent=6271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/categories?post=6271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/tags?post=6271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}