{"id":6272,"date":"2024-05-18T12:29:02","date_gmt":"2024-05-18T12:29:02","guid":{"rendered":"https:\/\/acelewebsite.com\/direktorweb\/2024\/05\/18\/4-adimda-dijital-marka-bilinirliginizi-arttirin\/"},"modified":"2024-05-18T12:29:08","modified_gmt":"2024-05-18T12:29:08","slug":"4-adimda-dijital-marka-bilinirliginizi-arttirin","status":"publish","type":"post","link":"https:\/\/direktor.com.tr\/en\/4-adimda-dijital-marka-bilinirliginizi-arttirin\/","title":{"rendered":"Increase Your Brand Awareness, Digital Step 4"},"content":{"rendered":"

Marka bilinirli\u011fi mi yoksa marka bilinirlik reklamlar\u0131 m\u0131?<\/strong><\/p>\n

Marka bilinirli\u011fini art\u0131rmak, t\u00fcketiciler aras\u0131nda markan\u0131z\u0131n daha \u00e7ok bilinmesini ve markan\u0131zla ilgilenen ki\u015filerin say\u0131s\u0131n\u0131 art\u0131rmay\u0131 sa\u011flar. Bilinirlikten daha \u00f6nemli bir durum varsa o da nas\u0131l bilindi\u011finiz ve kimler taraf\u0131ndan bilindi\u011finizdir.Herkes taraf\u0131ndan de\u011fil hedef kitleniz taraf\u0131ndan bilinmeniz \u00f6nemlidir. Hem T\u00fcrkiye\u2019de hem de d\u00fcnyadan \u00f6yle markalar var ki herkes bilmese de kendi hedef t\u00fcketicileri taraf\u0131ndan iyi bilinirler.<\/p>\n

T\u00fcketici istedi\u011fi standartlara uygun bir \u00fcr\u00fcn t\u00fcketebilme i\u00e7 g\u00fcd\u00fcs\u00fcyle marka bilinirli\u011fi olan \u00fcr\u00fcnleri \/ hizmetleri se\u00e7er. Marka bilinirli\u011fi t\u00fcketiciye g\u00fcven verir.<\/p>\n

Daha \u00f6nce sosyal platformlarda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00fcr\u00fcn, reyonda kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131nda, ilk olarak nerede veya nerelerde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz\u00fc hat\u0131rlamay\u0131z ama bilin\u00e7alt\u0131m\u0131za yerle\u015fmi\u015f olan bu \u00fcr\u00fcn i\u00e7in art\u0131k \u201ckaliteli\u201d inanc\u0131na sahip oluruz. Bazen \u201cbu \u00fcr\u00fcn\u00fc biliyorum, hi\u00e7 fena de\u011fildir\u201d diyerek sat\u0131n ald\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri asl\u0131nda daha \u00f6ncesinde hi\u00e7 kullanmam\u0131\u015f oldu\u011funuzu hat\u0131rlay\u0131n. Birisi \u201cbu \u00fcr\u00fcn kaliteli mi?\u201d diye size sordu\u011funda \u201cben kullanmad\u0131m ama iyi bir markad\u0131r\u201d dedi\u011finiz \u00fcr\u00fcnler de olmu\u015ftur. \u0130yi oldu\u011funu nereden biliyorsunuz? \u0130\u015fte i\u00e7 sesinizin kar\u015f\u0131l\u0131\u011f\u0131 marka bilinirli\u011fidir. \u00dcr\u00fcne g\u00fcvenmenizi sa\u011flayan, o \u00fcr\u00fcn\u00fcn kaliteli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcrten etken: marka bilinirli\u011fidir.<\/p>\n

Peki Marka Bilinirli\u011fi Nas\u0131l Artt\u0131r\u0131l\u0131r?<\/strong><\/p>\n

\u0130leti\u015fim ara\u00e7lar\u0131 h\u0131zla geli\u015fmi\u015f ve artm\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde \u00fcr\u00fcn imal etmek olduk\u00e7a kolayd\u0131r. Ancak bunun piyasada tutunmas\u0131, ticari olarak ba\u015far\u0131 kazanabilmesi i\u00e7in baz\u0131 stratejiler belirlenmelidir. \u0130\u015fletmeler \u00fcr\u00fcnlerini, t\u00fcketicilerin dikkatini \u00e7ekecek ve t\u00fcketicinin ya\u015fam bi\u00e7imine d\u00f6n\u00fc\u015ft\u00fcrecek \u015fekilde pazarlamal\u0131d\u0131rlar. \u0130\u015fletmeler pazarlama a\u015famas\u0131nda, pop\u00fcler k\u00fclt\u00fcrden faydalan\u0131r. Pop\u00fcler k\u00fclt\u00fcr, markan\u0131n t\u00fcketiciler aras\u0131nda yay\u0131lmas\u0131na ve tutulmas\u0131na olanak sa\u011flar. Milyonlarca insan\u0131n sosyal mecralarda saatlerini ge\u00e7irdiklerini d\u00fc\u015f\u00fcnecek olursak, g\u00fcn\u00fcm\u00fczde en pop\u00fcler pazar\u0131n sosyal mecralar oldu\u011funu g\u00f6rece\u011fiz.<\/p>\n

\"produksiyon-ajansi\"<\/p>\n

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1) Web Sitesi<\/strong><\/p>\n

T\u00fcketiciler, sat\u0131n almak istedikleri \u00fcr\u00fcn veya hizmeti ara\u015ft\u0131r\u0131rlar. Ara\u015ft\u0131rd\u0131klar\u0131 \u00fcr\u00fcn \/hizmeti daha \u00f6nce deneyimlemi\u015f olan kullan\u0131c\u0131lar\u0131n yorumlar\u0131n\u0131 \u00f6nemserler. G\u00fcn\u00fcm\u00fczde milyonlarca t\u00fcketici bu ara\u015ft\u0131rmalar\u0131, internet \u00fczerinden yap\u0131yor. Ara\u015ft\u0131rd\u0131klar\u0131 markay\u0131 ve markay\u0131 daha \u00f6nce deneyimleyen kullan\u0131c\u0131lar\u0131n yorumlar\u0131n\u0131 web sitelerinden takip ediyorlar. Web sitenizi aktif olarak kullanarak, t\u00fcketicilerin olumlu ya da olumsuz g\u00f6r\u00fc\u015flerine cevap verecek \u015fekilde tasarlay\u0131n.Bu sizi di\u011fer markalardan daha bilinir, tercih edilir konuma getirecektir.<\/p>\n

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2) SEO \u00c7al\u0131\u015fmalar\u0131<\/strong><\/p>\n

Marka bilinirli\u011finde en \u00f6nemli \u015fey, t\u00fcketicinin arama yapt\u0131\u011f\u0131nda ilk hangi markay\u0131 kar\u015f\u0131s\u0131nda g\u00f6rd\u00fc\u011f\u00fcd\u00fcr. Bunun i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131na \u00f6nem vererek, arama motorlar\u0131nda ilk s\u0131ralarda markan\u0131z\u0131n \u00e7\u0131kmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n

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3) Sosyal Medya<\/strong><\/p>\n

Sosyal medya mecralar\u0131 art\u0131k hayat\u0131m\u0131z\u0131n ayr\u0131lmaz bir par\u00e7as\u0131. Milyonlarca insan\u0131n saatlerini ge\u00e7irdi\u011fi sosyal medya mecralar\u0131 ayn\u0131 zamanda i\u015fletmeler i\u00e7inde bulunmaz bir reklam alan\u0131 diyebiliriz. Do\u011fru etiketler,hedef kitleyi harekete ge\u00e7iren i\u00e7erikler ve do\u011fru reklam stratejileriyle marka bilinirli\u011finizi art\u0131rmak ka\u00e7\u0131n\u0131lmaz bir ger\u00e7ek.<\/p>\n

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4) \u0130nternet Reklamlar\u0131<\/strong><\/p>\n

T\u0131klama ba\u015f\u0131 maliyet al\u0131nan Google reklamlar\u0131 sayesinde geni\u015f bir kitleye eri\u015fme \u015fans\u0131 yakalars\u0131n\u0131z. Arama motoru sonu\u00e7 sayfalar\u0131nda \u00fcst s\u0131ralarda g\u00f6r\u00fcnerek kurumsal kimli\u011finizi bilinir k\u0131lars\u0131n\u0131z ve firman\u0131z\u0131n g\u00fcvenilirli\u011fine katk\u0131da bulunursunuz. Google AdS reklamlar\u0131ndan yararlanabilir, ula\u015fmak istedi\u011finiz kitlenin markan\u0131zla ilgili d\u00fc\u015f\u00fcncelerini y\u00f6nlendirebilirsiniz.<\/p>\n

Marka bilinirli\u011fi nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/strong><\/p>\n

Marka bilinci olu\u015fturma kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 g\u00f6steren baz\u0131 \u00f6nemli noktalar:<\/p>\n

G\u00f6sterimler:<\/strong> Reklam\u0131n\u0131z\u0131n ka\u00e7 ki\u015fiye ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Bin g\u00f6sterim ba\u015f\u0131na maliyet kampanyas\u0131 (t\u0131klama ba\u015f\u0131na maliyet kampanyas\u0131 yerine) olu\u015fturarak g\u00f6sterimleri \u00f6nceliklendirebilirsiniz. Bu \u015fekilde reklamlar\u0131n\u0131z\u0131n t\u0131klanma say\u0131s\u0131 yerine elde ettikleri g\u00f6sterimlerin say\u0131s\u0131na g\u00f6re \u00f6deme yapars\u0131n\u0131z.<\/p>\n

M\u00fc\u015fteri etkile\u015fimi:<\/strong> Hedef kitlenizin sosyal medya \u00fczerinden g\u00f6nderdi\u011fi mesajlar\u0131 ve yorumlar\u0131 takip edin. Hedef kitlenizle sosyal medya \u00fczerinden ileti\u015fime ge\u00e7mek, onlar\u0131n d\u00fc\u015f\u00fcncelerini \u00f6\u011frenmek i\u00e7in en basit ve en etkili yoldur. Hedef kitleniz, d\u00fc\u015f\u00fcnceleriyle ilgilenmenizden mutluluk duyacakt\u0131r. Hedef kitlenizin geri bildirimlerini takip edip, \u00f6nerilerini de\u011ferlendirerek markan\u0131z\u0131 geli\u015ftirebilirsiniz.<\/p>\n

Eri\u015fim ve s\u0131kl\u0131k:<\/strong> Eri\u015fim, reklam\u0131 g\u00f6r\u00fcnt\u00fcleyen ziyaret\u00e7i say\u0131s\u0131d\u0131r. Eri\u015fimin artmas\u0131, reklam\u0131n daha fazla potansiyel m\u00fc\u015fteriye g\u00f6sterildi\u011fi anlam\u0131na gelir ve bu da bilinirli\u011fin artmas\u0131n\u0131 sa\u011flayacakt\u0131r. S\u0131kl\u0131k, bir ziyaret\u00e7inin belirli bir zaman dilimi i\u00e7inde reklam\u0131n\u0131z\u0131 ortalama ka\u00e7 kez g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirten say\u0131d\u0131r.<\/p>\n

Dijital bilinirlik \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 artt\u0131rmak i\u00e7in dijital reklam ajans\u0131m\u0131za buradan<\/a> ula\u015fabilirsiniz. G\u00fczel g\u00fcnler \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"

Brand recognition or brand awareness ad? Increase brand awareness among consumers of your brand and your brand to increase the number of people who are interested in knowing more users. If the status is more important than recognition, bilindig how and by whom is known to be.By everyone, but if you are known by your target audience is important. Both in the country and the world that there are brands that everyone [...]<\/p>","protected":false},"author":1,"featured_media":6317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290,291],"tags":[320,321,322,323],"class_list":["post-6272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dijital-pazarlama","tag-marka-bilinci","tag-marka-bilinirligi","tag-marka-konumlandirma","tag-musteri-etkilesimi"],"_links":{"self":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/posts\/6272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/comments?post=6272"}],"version-history":[{"count":0,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/posts\/6272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/media\/6317"}],"wp:attachment":[{"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/media?parent=6272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/categories?post=6272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/direktor.com.tr\/en\/wp-json\/wp\/v2\/tags?post=6272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}