E-ticaret, Elektronik Ticaret’in k\u0131salt\u0131lm\u0131\u015f halidir. E-ticaret, bir elektronik a\u011f \u00fczerinden \u00fcr\u00fcn ya da hizmetlerin al\u0131m sat\u0131m\u0131n\u0131n yap\u0131lmas\u0131d\u0131r.<\/p>\n
Kullan\u0131c\u0131 deneyimi; UX (User Experience), T\u00fcrk\u00e7e’ye kullan\u0131c\u0131 deneyimi olarak ge\u00e7mi\u015ftir. UX tasar\u0131mlar\u0131yla hedeflenen, kullan\u0131c\u0131n\u0131n kendisine kullan\u0131\u015fl\u0131 bir deneyim ya\u015fatmakt\u0131r. Kullan\u0131c\u0131 deneyiminin en \u00fcst d\u00fczeyde sa\u011flanmas\u0131, yaz\u0131l\u0131m ile ilgili de\u011fil, UX tasar\u0131mc\u0131lar\u0131yla alakal\u0131d\u0131r. Kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131, ilk sat\u0131n alma karar\u0131nda etkilidir. Kullan\u0131c\u0131 deneyimi tasar\u0131mc\u0131lar\u0131, etkili bir tasar\u0131mla uzun s\u00fcreli kullan\u0131c\u0131 memnuniyeti sa\u011flayabilirler.<\/p>\n
Kullan\u0131c\u0131n\u0131n site \u00fczerinde uzun s\u00fcre vakit ge\u00e7irmesi, sat\u0131n alma eylemine daha \u00e7ok yakla\u015ft\u0131r\u0131r. UX tasar\u0131m\u0131, web sitesini kullan\u0131m\u0131n\u0131 kolayl\u0131\u015ft\u0131rma odakl\u0131d\u0131r. T\u00fcketiciler hizmetlerini kullanmaktan memnun olduklar\u0131 firmalardan al\u0131\u015fveri\u015f yapmay\u0131 tercih ederler.<\/p>\n
Kullan\u0131c\u0131 deneyimi ile site \u00fczerinde ge\u00e7irilen s\u00fcreyi nas\u0131l art\u0131rabiliriz bir bakal\u0131m.<\/p>\n
1) Farkl\u0131 ekran boyutlar\u0131na uyum sa\u011flay\u0131n <\/strong><\/p>\n Ara\u015ft\u0131rmalara g\u00f6re kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu online al\u0131\u015fveri\u015flerini cep telefonlar\u0131 \u00fczerinden yapmaktad\u0131r. Mobil uyumlu web sitesi, kullan\u0131c\u0131n\u0131n beklentisini ve memnuniyetini artt\u0131racakt\u0131r.<\/p>\n 2) Detayl\u0131 \u00fcr\u00fcn bilgisi verin<\/strong><\/p>\n Ziyaret\u00e7iler, bilgilerin a\u00e7\u0131k ve net oldu\u011fu web sitelerini tercih eder. Detayl\u0131 \u00fcr\u00fcn bilgisi ile t\u00fcketiciye kar\u015f\u0131 d\u00fcr\u00fcst olur ve onlar\u0131n g\u00fcvenini kazan\u0131rs\u0131n\u0131z. \u00dcr\u00fcn\u00fcn \u00f6zellikleri, yararlar\u0131, yap\u0131ld\u0131\u011f\u0131 materyal ve \u00f6l\u00e7\u00fcleri sitenizde her zaman yer almal\u0131d\u0131r.<\/p>\n 3) Site i\u00e7in en uygun \u00fcr\u00fcn g\u00f6rsellerini se\u00e7in<\/strong><\/p>\n T\u00fcketicinin sat\u0131n alma eylemini etkileyen en \u00f6nemli fakt\u00f6rlerden biride g\u00f6rsellerdir. T\u00fcketici sat\u0131n alaca\u011f\u0131 \u00fcr\u00fcn\u00fc detayl\u0131 bir \u015fekilde incelemek ister. Sat\u0131n al\u0131m s\u0131ras\u0131nda y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckteki g\u00f6rseller, t\u00fcketicinin ilgisini \u00e7ekecek ve sat\u0131n alma karar\u0131n\u0131 vermede kolayl\u0131k sa\u011flayacakt\u0131r. \u00dcr\u00fcnlerinizin farkl\u0131 a\u00e7\u0131lardan \u00e7ekilmi\u015f birden fazla foto\u011fraf\u0131n\u0131 \u00fcr\u00fcn sayfan\u0131za koymal\u0131s\u0131n\u0131z. 4 veya 5 g\u00f6rsel kullanarak m\u00fc\u015fterilerinizin yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015f hakk\u0131nda daha rahat hissetmelerini sa\u011flam\u0131\u015f olursunuz.<\/p>\n 4) M\u00fc\u015fteri hizmetleri sayfas\u0131 ile kullan\u0131c\u0131 g\u00fcvenini kazan\u0131n<\/strong><\/p>\n Kullan\u0131c\u0131 deneyiminin bir di\u011fer avantaj\u0131 ise t\u00fcketici sadakatini art\u0131rmas\u0131d\u0131r. T\u00fcketiciler, sorun ya\u015famadan al\u0131\u015fveri\u015f yapabilecekleri; sorun ya\u015fasalar dahi bir \u00e7\u00f6z\u00fcm sunabilecek firmalar\u0131 tercih ederler. Kargo, iade politikas\u0131, \u00f6deme sayfalar\u0131 ve m\u00fc\u015fteri hizmetleri sayfalar\u0131n\u0131 geli\u015ftirerek t\u00fcketici g\u00fcvenini kazanmak olduk\u00e7a kolay. Etkileyici bir m\u00fc\u015fteri destek sayfas\u0131na sahip olarak, kullan\u0131c\u0131lar\u0131n g\u00fcvenini kazan\u0131r ve ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanaca\u011f\u0131 hissiyat\u0131n\u0131 vermi\u015f olursunuz.<\/p>\n 5) K\u0131sa s\u00fcreli al\u0131\u015fveri\u015f a\u015famalar\u0131 tasarlay\u0131n<\/strong><\/p>\n B\u00fct\u00fcn al\u0131\u015fveri\u015f s\u00fcrecini olduk\u00e7a kolay olacak \u015fekilde tasarlamal\u0131s\u0131n\u0131z. Ad\u0131mlar ne kadar k\u0131sa olursa, t\u00fcketicinin sitede durmas\u0131 ve eylemini ger\u00e7ekle\u015ftirmesi daha m\u00fcmk\u00fcn hale gelecektir.<\/p>\n 6) Al\u0131\u015fveri\u015f sepeti tasar\u0131m\u0131n\u0131 g\u00fc\u00e7lendirin<\/strong><\/p>\n Sepetiniz kullan\u0131c\u0131lar\u0131n\u0131za \u00fcr\u00fcn ekleme, \u00e7\u0131karma ve iptal etme olana\u011f\u0131 sunuyorsa, bu b\u00fcy\u00fck bir avantajd\u0131r. Al\u0131\u015fveri\u015fi tamamlamadan \u00f6nce m\u00fc\u015fterilerinize sepeti g\u00f6zden ge\u00e7irme olana\u011f\u0131 da vermelisiniz. Kullan\u0131c\u0131 sepetini y\u00f6netme konforuyla site \u00fczerinde rahatl\u0131kla vakit ge\u00e7irebilir.<\/p>\n 7) Arama \u00e7ubu\u011fu tasar\u0131m\u0131n\u0131z\u0131 geli\u015ftirin<\/strong><\/p>\n T\u00fcketicilerin filtreler koyarak tam olarak istedikleri sonuca ula\u015ft\u0131\u011f\u0131ndan emin olun. T\u00fcketici istedi\u011fi \u00fcr\u00fcne daha h\u0131zl\u0131 ula\u015fma imkan\u0131 bulacakt\u0131r. T\u00fcketicinin arad\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc kolayl\u0131kla bulabilmesi, sitenizi tekrar ziyaret etme ihtimalini artt\u0131racakt\u0131r.<\/p>\n